Rio Grande Valley Livestock Show & Rodeo: Where South Texas Tradition Meets World-Class Competition

When the warm March winds sweep across the Rio Grande Valley, they bring with them one of the most anticipated events in South Texas—the Rio Grande Valley Livestock Show & Rodeo. Set for March 13-15, 2025, at the Payne Auto Group Arena in Mercedes, Texas, this PRCA-sanctioned event promises three days of heart-stopping rodeo action, family entertainment, and a celebration of the region's rich agricultural heritage.

A South Texas Tradition Rides Again

For generations, the Rio Grande Valley Livestock Show & Rodeo has been more than just an event—it's a cultural cornerstone that brings together communities from across the region. The 2025 edition continues this proud tradition, offering a perfect blend of world-class rodeo competition, agricultural education, and family entertainment that has made it a must-attend celebration year after year.

Lancaster & Cude Pro Rodeo will serve as the primary stock contractor, bringing their exceptional bucking stock to challenge the best cowboys and cowgirls in the business. With additional stock from renowned sub-contractors including Penthouse Pro Rodeo, Macza Pro Rodeo, and TNT Pro Rodeo, spectators can expect nothing short of spectacular performances across all events.

Where Champions Compete

The 2025 Rio Grande Valley Livestock Show & Rodeo isn't just any rodeo—it's a proving ground where champions are made. With a substantial payout of over $177,000 on the line, competitors will push their limits in pursuit of victory and crucial points toward world standings.

Last year's event showcased extraordinary talent, with highlights including Wacey Schalla claiming the all-around cowboy title with impressive performances in both bareback riding and bull riding. Fans witnessed Brody Cress score an electrifying 87.5 points on Macza Pro Rodeo's Molly Brown in saddle bronc riding, while Ky Hamilton thrilled the crowd with an 88-point bull ride on TNT Pro Rodeo's Whistle Pig.

The 2025 edition promises even more excitement as top competitors return to the arena. Watch for edge-of-your-seat action in fan-favorite events including:

• Bareback Riding: Where cowboys match their strength and technique against some of the most powerful bucking horses in rodeo
• Steer Wrestling: The ultimate test of timing and power as cowboys leap from horseback to wrestle a steer to the ground
• Team Roping: A precision partnership between header and heeler against the clock
• Saddle Bronc Riding: The classic event that showcases rodeo's traditional roots with elegant control and wild bucking action
• Tie-Down Roping: Where split-second timing and skilled horsemanship determine champions
• Barrel Racing: Fast-paced action as talented cowgirls and their horses navigate the cloverleaf pattern with breathtaking speed
• Bull Riding: The ultimate showdown of man versus beast that brings crowds to their feet

Beyond the Arena: A Complete Festival Experience

While world-class rodeo action anchors the event, the Rio Grande Valley Livestock Show & Rodeo offers a complete festival experience that extends far beyond the arena.

Livestock Shows: The Heart of Agricultural Excellence

True to its roots, the livestock show remains a cornerstone of the event. Young exhibitors from across the region will showcase their carefully raised cattle, swine, goats, sheep, poultry, and rabbits—representing months of dedication and hard work. These competitions not only highlight agricultural excellence but also develop leadership skills and work ethic in the next generation of farmers and ranchers.

Entertainment for Everyone

The excitement continues throughout the grounds with:

• Carnival Midway: Thrilling rides and games for all ages
• Live Music: Daily performances featuring talented artists
• Commercial Exhibits: Unique shopping opportunities for western wear, crafts, and more
• Educational Displays: Interactive exhibits showcasing agricultural innovation
• Food Vendors: Delicious fair favorites and authentic Texas cuisine

Special Events

Don't miss these crowd-pleasing highlights:

• Parade: A colorful procession through Mercedes celebrating western heritage
• BBQ Cook-Off: Where pitmasters compete for bragging rights and blue ribbons
• Mutton Bustin': Young cowboys and cowgirls test their riding skills on sheep in this adorable crowd favorite
• Agricultural Mechanics Competition: Showcasing incredible student-built projects

Community Impact: More Than Just Entertainment

The Rio Grande Valley Livestock Show & Rodeo's impact extends far beyond three days of entertainment. This event serves as a vital platform for youth development and educational opportunities. Through scholarship programs, the rodeo invests in the future of local students, helping them pursue higher education and career goals.

The event also provides crucial exposure for young livestock exhibitors, allowing them to showcase their agricultural projects and develop skills that will serve them throughout their lives. For many participants, this show represents the culmination of months—sometimes years—of hard work and dedication.

Securing Your Spot at the Action

With the 2025 Rio Grande Valley Livestock Show & Rodeo expected to draw large crowds, securing tickets early is highly recommended. Tickets will go on sale in January 2025, with various options available to suit every preference:

• Rodeo Performance Tickets: Choose from multiple performances across the three-day event
• Season Passes: The ultimate way to experience everything the rodeo has to offer
• Special Event Packages: Enhanced experiences for the ultimate rodeo fan
• Group Rates: Perfect for family outings, corporate events, or school groups
• Military and Senior Discounts: Special rates for our honored community members

Tickets will be available for purchase directly on this website when sales open. Mobile ticketing options will make entry smooth and convenient, while various seating choices allow you to customize your rodeo experience.

Plan Your Visit

The Payne Auto Group Arena in Mercedes offers a convenient location for visitors from across the Rio Grande Valley and beyond. When planning your visit, consider:

• Arrival Time: Plan to arrive early to enjoy pre-rodeo activities and find parking
• Parking: Ample parking is available on-site
• Accessibility: The venue offers accommodations for guests with mobility challenges
• Weather: March in South Texas can be warm—dress accordingly and stay hydrated

A Rich Tradition Continues

As the sun sets over the Rio Grande Valley each evening of the rodeo, the arena lights will illuminate more than just a sporting event—they'll shine on a celebration of heritage, community, and the enduring spirit of the American West.

The 2025 Rio Grande Valley Livestock Show & Rodeo continues a proud tradition of bringing world-class rodeo action to South Texas while honoring the agricultural roots that have shaped the region. From the thundering hooves of bucking broncs to the careful judging of prize-winning livestock, from carnival lights to the smiles of young competitors, this event embodies the very best of rodeo culture.

Mark your calendars for March 13-15, 2025, and prepare to experience the excitement, tradition, and community spirit that make the Rio Grande Valley Livestock Show & Rodeo an unforgettable South Texas tradition. Whether you're a longtime rodeo enthusiast or experiencing your first rodeo, the Rio Grande Valley Livestock Show & Rodeo promises memories that will last long after the final bull ride.

Dust off your boots, don your best western wear, and join us for three days of rodeo excellence in the heart of the Rio Grande Valley!